Word: ito
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Dates: during 2000-2009
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...collected the data between Jan. 30 and Feb. 16, as a series of dire economic indicators painted a dismal economic outlook for Japan and major companies were laying off workers in waves. "News reports about worsened business and manpower conditions came out one after another," says Recruit spokeswoman Yuri Ito. "This survey is done around the time companies announce their recruitment plan for the following year. So some students might vote for those that plan to hire aggressively." Export-driven companies, out. Instead, "Students consider companies in industries like infrastructure and food, which are robust in a recession... companies that...
...with LILOs, business plans are an afterthought because you can try your idea first at minimal expense, without persuading others to buy in. Or, as Joi Ito, another well-known tech investor, told me recently, "the cost of mapping it is almost higher than the cost of trying...
...here again, a bad economy is the LILOpreneur's friend. Ito likes to say, "The cost of failure is cheap. It's so low, you can swing the bat way more times." In a bad economy, no one really notices or cares about more failure. That creates a better environment for risk-taking, which is the only way innovation occurs...
...Large stores don't have any bananas from noon, and even Ito Yokado (a major supermarket chain) runs out of them after 3 p.m.," says Tomoyuki Horiuchi, sales representative of Tokyo Seika Boeki Co., Ltd., fruit and vegetables wholesale company. Hiromi Ohtaki of Dole Japan, a leading banana importer, sees the boom in sales as largely due to Morning Banana Diet - bananas don't normally sell well during summer, and this year's summer has been especially hot. Still, over the past 4 months, demand has driven Dole Japan to increase its banana imports by upward of 25%, and even...
...makes an unlikely living selling bean curd. In 2005 Shingo Ito started a company, Otokomae Tofuten, that makes premium tofu. "When I grew up, everyone was going to work for banks or trading companies," says the 39-year-old native of Chiba. "But I thought, I want to create a symbol of Japan that's hip but also draws from our society." Just three years later, Ito's tofu is a cult favorite in Japan and is being exported to America and the U.K. "The great thing is that tofu is seen as cool in places like...