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...based holding company for several Caribbean telephone companies he had recently acquired. Behn's choice of a corporate name was an unabashed effort to trade on the reputation of the giant American Telephone & Telegraph Co. Behn was successful in creating this confusion; even today, many people think of ITT as the international division of A.T. & T. Behn received a more tangible assist from A.T. & T. in 1925 when that company sold him its foreign manufacturing subsidiary, International Western Electric, which produced telephone equipment in eleven countries...

Author: /time Magazine | Title: Corporations: Double the Profits, Double the Pride | 9/8/1967 | See Source »

...ITT flourished over the next few years, its worldwide assets mushrooming from Behn's original investment of $3,400,000 to $588 million by 1930. Over the years, the company provided South America with an early radio telephone link with Europe and North America, brought nationwide telephone dialing systems to Belgium and Switzerland, built Europe's longest coaxial-cable network. The company's foreign-based operations, however, have always left it vulnerable to worldwide upheavals. During World War II, for example, Behn succeeded in saving his corporation from disaster only by hurriedly negotiating the sale of several...

Author: /time Magazine | Title: Corporations: Double the Profits, Double the Pride | 9/8/1967 | See Source »

Under Behn, the communications company's own internal communications were woefully inadequate, with the result that ITT's various European units often competed with one another...

Author: /time Magazine | Title: Corporations: Double the Profits, Double the Pride | 9/8/1967 | See Source »

...business world was moving at a breakneck clip. In 1956, a year before he died at 75, Behn finally relinquished his tight grip on the company. About the only achievement of his immediate successors (and Geneen's immediate predecessors) was to drop the ampersand-making it ITT instead...

Author: /time Magazine | Title: Corporations: Double the Profits, Double the Pride | 9/8/1967 | See Source »

...Winning Horse." Determined to bring ITT's far-flung subsidiaries and divisions under New York's control, Geneen set up centralized regional marketing and planning staffs, insisted on detailed monthly business reports from the field, eliminated overlap throughout the company. Ten worldwide ITT plants producing semiconductors, for example, were coordinated under New York's aegis for the first time. Because the company's European manufacturing complex was "our winning horse"-ITT was doing poorly in its U.S.-based manufacturing operations-Geneen decided to ride it especially hard, fused it under a single headquarters located in Brussels...

Author: /time Magazine | Title: Corporations: Double the Profits, Double the Pride | 9/8/1967 | See Source »

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