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...legendary blunder. And cross-language advertising is a bigger challenge than ever, as the first American company that tries to use the word pet in a French ad will find out. Intel is known for its cutting-edge technology, but the original translation of its Pentium IV chip was too edgy for Koreans; it means "chip of death." Kentucky Fried Chicken found good news and bad news when it went global with its "finger-lickin' good" slogan. In Chinese, it came out as "eat your fingers off" and was not appetizing. But in Iran, as luck would have...
Doctors sometimes let patients suffering from chronic pain self-administer prescribed doses of intravenous drugs. But those patients have always had to be tethered to an IV and drug bag. The first fully implantable drug pump could change all that. Here's how it works: morphine is stored in a pager-size pump just under the skin of the abdomen. A plastic catheter runs from the pump to the fluid-filled space outside the spinal cord, where pain signals travel. When the patient presses a handheld remote, the pump sends a measured dose of morphine directly to the spine. According...
Harvard is the preseason favorite to win the Iv y League according to the preseason media poll, while defending champ Penn and 2000 champion Dartmouth are right behind...
...WASPish prep school grad Tabitha G. Filney 02 will be spending the weekend at the Connecticut estate of Andover classmate Q. Danforth J. Harriman IV (Yale 02). Im a trifle worried that the mansion wont be ready yet, because the rest of the help are still tending to our cottage, our penthouse, our villa, our chateau and our chalet, Harriman said. Only our manservant Geoffrey has arrived. I am still awaiting my chauffer and my cook, as well as my gardener, butler, governess, wet nurse and masseuse. Apologies, but I dont remember their names. I get their attention with this...
...that piece is “Script.” As if one had been able to open a book on the photographed shelf “Script” displays a close up of an excerpted passage from Dante’s Inferno. The excerpt is from Canto IV in which Virgil leads Dante to a garden-like place that is the home of Virgil and other great thinkers of antiquity. “Script” is particularly effective. The letters seem to sit almost on top of the grass, as if they were three-dimensional...