Word: ive
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Dates: during 1990-1999
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...wrote the iBook? The project employed hundreds but had three primary authors: Jonathan Ive, the brilliant, soft-spoken V.P. of industrial design; senior V.P. of hardware engineering Jon Rubinstein; and, of course, Jobs himself, official purveyor of the vision thing, who delivered his basic concept in one pithy sentence: "The iBook is something you'd throw in your backpack...
From that single idea--a machine for the backpack, not the briefcase--a thousand developmental insights were launched. In this second Jobs era, says Ive, Apple products are designed "holistically," each aspect of development altering every other as the project evolves, the design group producing first sketches, then computer work-ups and finally physical prototypes in a perpetual rondelet with the software guys, Rubinstein's hardware jocks and Jobs, who was a continual presence during the iBook's 18-month gestation...
...transparent). They even consulted an expert in candy making to learn how to reliably reproduce its tricky color on production lines. If the final result strikes some users as looking more like a beach toy than a computer, that's just fine with design chief Jonathan Ive. "Steve said, 'Don't make it look like a computer,'" Ive says with a smile...