Word: ive
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Dates: during 1990-1999
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...Perhaps I am simply being drawn in by the Apple propaganda machine. When Jonathan Ive, head of Apple's design team, states his motto--"Sorry, no beige"--he sounds an awful lot like the giddy materialist, marketing style rather than substance. The goal here, after all, is to sell computers. But when Ive says, "We didn't start with engineering dictates. We actually started with people," his statement has more meaning than the typical car commercial. Computers live in our offices and our homes, and everywhere their gray sharp-edged packaging advertises their status as the "other." But computers...
...managerial flow chart is simple: Jonathan Ive runs the design group. Avi Tevanian runs software. Jon Rubinstein runs engineering. Tim Cook runs manufacturing. And senior vice president of worldwide sales Mitch Mandich--perhaps the company's true secret weapon--pulls it all together. Result? Apple, according to Charles Wolf, a senior analyst at Warburg, Dillon Read, has become a model of manufacturing efficiency, reducing inventory from $2 billion in early '96 to $17 million today...
...this his closest partner is Jonathan Ive, whose much lauded industrial-design team defined the new Apple by creating the smash-hit candy-colored iMac. "We work together as designers work together," says Ive. "We move from talking about overall goals and visions for a product to talking about how pieces of plastic are manufactured, how labels are designed...
Thus there has been a rebirth of that rare blend of hot tech and cool aesthetics that drew Ive from London to Apple's Cupertino headquarters in the first place. "The first time I used a Mac," he says, "it was so clear that somebody had paid attention to details that nobody else would have noticed. I remember thinking, 'That's remarkable. Why did they care so much...
...iMac, hasn't been all that often), Apple products dazzle by giving us what we didn't know we wanted but suddenly can't live without. This fall we'll learn whether America's been yearning for a blueberry laptop built of bulletproof polycarbonate plastic (to make it, Ive explains, "rugged, robust, structural") and co-molded rubber (to make it "compliant, yielding, human"). And a little foldout handle. And a sleep light that throbs like a heartbeat. And a sleek, round charger whose cord rolls up like...