Word: ive
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Dates: during 2000-2009
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...outside the famously secretive Apple knows what, if any, succession plans Jobs has in mind. Observers speculate that Apple COO Tim Cook, design chief Jonathan Ive and dark horse Tony Fadell (who took the iPod idea to Jobs) are in the hunt--and, of course, Schiller, who, after enduring the horror of Macworld, might deserve...
...Make A Laptop Stronger, Lighter and Cheaper By Carving It Out of A Block of Aluminum. This technological feat was pioneered on the earlier superlight MacBook Air and from this day forward (until we reach the Glass Singularity, I guess) will be standard fare on all Mac laptops. Jony Ive, design boss and Apple's second-most important man, explained: "Rather than start with a thin piece of aluminum and add multiple parts for structure, we start with a thick piece of aluminum." The frame, or "unibody" that results after much drilling, cutting and buffing is so gorgeous that Jobs...
Then Jonathan Ive, Apple's head of design--the Englishman who shaped the iMac and the iPod--squashed the case to less than half an inch thick and widened it to what looks like a bar of expensive chocolate wrapped in aluminum and stainless steel. The iPhone is a typical piece of Ive design: an austere, abstract, Platonic-looking form that somehow also manages to feel warm and organic and ergonomic. Unlike my phone. Ive picks it up and points out four little nubbins on the back. "Your phone's got feet on," he says, not unkindly. "Why would anybody...
...that's important. When our tools don't work, we tend to blame ourselves, for being too stupid or not reading the manual or having too fat fingers. "I think there's almost a belligerence--people are frustrated with their manufactured environment," says Ive. "We tend to assume the problem is with us and not with the products we're trying to use." In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole...
...that's important. When our tools don't work, we tend to blame ourselves, for being too stupid or not reading the manual or having too-fat fingers. "I think there's almost a belligerence-people are frustrated with their manufactured environment," says Ive. "We tend to assume the problem is with us, and not with the products we're trying to use." In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole...