Word: iverson
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...Jordan isn't returning to lose, to play for the sake of playing, to get schooled by Kobe Bryant, Tracy McGrady or Allen Iverson. "I'm sure he thinks he can win. Because he walked away healthy. Everybody else limps away," says NBC analyst and NBA Hall of Famer Bill Walton, who played until he was 35. "Basketball is a young man's game and always will be. But when you're really great, you believe you can do anything...
...sector eagerly rooting for a comeback: athletic-apparel makers, who dream of a rerun of the mid-'90s Brand Jordan boom. You would too if your marketing fortunes were tethered to lesser hoop gods like Kobe, Shaq and Iverson. Jordan jerseys and T shirts are being ordered, sneakers designed, copy written in anticipation. "Michael Jordan coming back isn't even a national event," gushes an apparel executive. "It's global. He's a huge, free-standing business, and he pulls the rest of us along with him." Of course, if anything is dampening enthusiasm, it's the Wizards dull image...
...Jordan isn't returning to lose, to play for the sake of playing, to get schooled by Kobe Bryant, Tracy McGrady or Allen Iverson. "I'm sure he thinks he can win. Because he walked away healthy. Everybody else limps away," says NBC analyst and NBA Hall of Famer Bill Walton, who played until he was 35. "Basketball is a young man's game and always will be. But when you're really great, you believe you can do anything...
...sector eagerly rooting for a comeback: athletic-apparel makers, who dream of a rerun of the mid-'90s Brand Jordan boom. You would too if your marketing fortunes were tethered to lesser hoop gods like Kobe, Shaq and Iverson. Jordan jerseys and T shirts are being ordered, sneakers designed, copy written in anticipation. "Michael Jordan coming back isn't even a national event," gushes an apparel executive. "It's global. He's a huge, free-standing business, and he pulls the rest of us along with him." Of course, if anything is dampening enthusiasm, it's the Wizards dull image...
TYRONN LUE Unknown 6-ft. Laker in shadow of Shaq soars in play-offs as man who slowwwed Iverson...