Word: ives
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Dates: during 2000-2009
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...typical flat monitor, the iMac's 15-in. screen floats in the air, attached to a jointed, chrome-pipe neck. It's also rimmed by a "halo," a translucent plastic frame that makes you want to pull it toward you--or push it out of the way. Jonathan Ive, chief of Apple's ID lab, says he designed it so that you would want to touch it, want to "violate the sacred plane of the monitor." The chrome neck is articulated and bends while maintaining the angle of the screen; it connects to the computer, an improbably small hemisphere...
...back to the drawing board and asks that it be completely redone. Some people say this trait is pathological, a sign of his control-freak perfectionism or his inability to let go. "It's happened on every Pixar movie," Jobs confesses. It's also what he did when Ive presented him with a plastic model of what was to be the new iMac. It looked like the old iMac on a no-carb diet, a leaner iMac in the Zone. "There was nothing wrong with it," recalls Jobs. "It was fine. Really, it was fine." He hated...
Rather than give his O.K., he went home from work early that day and summoned Ive, the amiable genius who also designed the original iMac, the other-worldly iPod music player, the lightweight but heavy-duty titanium PowerBook and the ice-cube-inspired Cube desktop, to name but a few of his greatest hits. As they walked through the quarter-acre vegetable garden and apricot grove of Jobs' wife Laurene, Jobs sketched out the Platonic ideal for the new machine. "Each element has to be true to itself," Jobs told Ive. "Why have a flat display if you're going...
This might have irritated some people. But Ive synchs with Jobs, readily playing Sullivan to his Gilbert. Ive, the son of a silversmith, likes to talk about industrial design "as product narrative. My view is that surfaces and materials and finishes and product architecture are about telling a bigger story." The story the new iMac wanted to tell, he says, was about a flat display so light, fluid and free that it could almost fly away...
This is the closest team Ive ever been a part of. Were all good friends. You start with 117 friends as a freshman, Morris gushes. Its a good team atmosphere. Outside of this cozy camraderie, Harvard can be inhospitable to its student athletes. Morris often feels unfairly stereotyped as a jock. Non-athletes sometimes think you dont deserve to be there. That makes it more natural for athletes to become friends. You all are going through the same things...