Word: iyengar
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...B.K.S. IYENGAR by Michael Richards...
COVER: Photomontage by Arthur Hochstein MURDOCH: ALAN LEVENSON--CORBIS OUTLINE; BONO: SAM JONES--CORBIS OUTLINE; AGATSTON: BRIAN SMITH; NEELEMAN: ANDREW GARN; SUU KYI: EDDIE ADAMS--CORBIS OUTLINE; KIDMAN: JAMES WHITE--CORBIS OUTLINE; BECKHAM: DAMIEN MAGUIRE--ALLACTION/RETNA; IYENGAR: PABLO BARTHOLOMEW; JONES: CLAY PATRICK MCBRIDE--RETNA; OUTKAST: MATTHIAS CLAMER; VAJPAYEE: KAMAL KISHORE--REUTERS; ARMSTRONG: JONAS KARLSSON; KERRY: DAVID BURNETT--CONTACT PRESS; GALLIANO: ERIC RYAN--GETTY IMAGES; GIBSON: SAM JONES--CORBIS OUTLINE; KAUFMAN: SEAN GALLUP--GETTY IMAGES; MANDELA: PETER TURNLEY--CORBIS; BUSH: BROOKS KRAFT; ANNAN: WILLIAM COUPON--CORBIS OUTLINE; NAKATA: PHILIPP HOHNDORF--STARFACE/RETNA; SISTANI: HO; ABIZAID: AFP--GETTY IMAGES; ADRIA: RAPHO; OPRAH: FRAZER...
...generates one-third of its sales in the U.S. Though domestic sales for Indian drugmakers as a whole are growing at less than 10% a year, their exports soared by 20% last year. "Even the small and midsize companies are looking to go into the U.S.," says Giridhar Iyengar, a pharmaceutical analyst at ABN AMRO. Thanks to their successes in America, Iyengar thinks profits of Indian drugmakers might grow by up to 30% over the next few years...
...prosperity. Riches flow to the person who builds a better mousetrap--or computer mouse. Yet a grocery shopper blankly staring at hundreds of varieties of toothpaste might reasonably conclude that there can be too much of a good thing. Mark Lepper, a psychology professor at Stanford, and Sheena Iyengar, an associate professor of management at Columbia, illustrated this point with a simple study. In a grocery store, they set up tasting booths that offered either six or 24 types of jam. Shoppers found the wider selection more enticing: 60% who passed it stopped and tasted, while only 40% stopped...
...McCall, it should be said, is a true believer who teaches at the B.K.S. Iyengar Yoga Center in Boston. But more mainstream physicians seem ready to agree. At New York Presbyterian, all heart patients undergoing cardiac procedures are offered massages and yoga during recovery. At Cedars Sinai Medical Center in Los Angeles, cardiac doctors suggest that their patients enroll in the hospital's Preventive and Rehabilitative Cardiac Center, which offers yoga, among other therapies. "While we haven't tested yoga as a stand-alone therapy," says Dr. Noel Bairey Merz, the center's director, patients opting for yoga do show...