Word: iz
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SASHA COHEN - "I need to stop trying to become perfect and just try to become better" SACHA BARON COHEN - "Yes, I iz actually spasticated. I still ain't got full mobility in me main mixing finger...
...brain tumor, he was even more determined to settle into retirement--except that he got bored. So Shiffman, who endorsed Hasbro's purchase of Tiger for $335 million in 1998, is jumping back into the game with a new company called Zizzle and a mysterious new toy, iZ (pronounced...
Shiffman argues that things aren't so bad. "It's still a $20 billion industry," he says. "The challenge is to make products people want." He hopes the answer will be iZ, which will hit stores at the end of September, and he offered TIME an exclusive first peek. It's an inviting-looking 8-in.-tall, armless, posable animatronic DJ of sorts that plays infectious beats when you poke his belly. By twisting his ears, you create cool musical leads and rhythms. A dangly, antenna-like protrusion above his head triggers more sound effects when you flick it. Dozens...
Unlike the big toy companies, which rely on market testing and focus groups to refine their new offerings, Shiffman developed iZ by following his gut. He hired Jeff Breslow, president of Big Monster Toys, the Chicago design firm, to create the new toy. "He told me, 'I want another Furby,'" says Breslow, whose team produced the prototype three months later. iZ's blinking beak adds $1 in costs, but Shiffman insisted on keeping it. He incorporated a jack so that users can hook up their iPod to play their own songs pumped up with riffs from iZ. Suggested retail price...
Breet-a-nee, she iz not 'ere. Ze show, eet aas been can-sealed." This late-breaking news is delivered by a French cabbie idling in his taxi at the entrance of a Paris club called Espace Cardin. Inside, on this drizzly October evening, the world's most obsessed-about pop star is supposed to be taping a French TV special in front of a crowd of adoring, gyrating Parisian partygoers. But outside, the scene now is much more grim, with workmen lugging huge amplifiers and other stage equipment onto waiting trucks while clusters of fans linger under umbrellas looking...