Word: j
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Dates: during 1970-1979
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...prepared a "violence tabulation" showing that brutality on TV has been decreasing lately. It may be a consequence of good policy and good business at work. Violence is getting boring, and some advertisers think it may not be selling their products. Says Arnold Grisman, an executive vice president of J. Walter Thompson, the world's largest ad agency: "What shocked us yesterday does not shock us today ... violence dominates our time-but at the same time we keep escalating the violence scale." Pointing out that the public was heading for a "sensory overload," Grisman declared that his agency...
Catch 22. The Congressmen were screening video tapes of Midnight Blue, an hour-long soft-core TV program that until last month was seen weekly on public-access channel J of Manhattan Cable Television, a subsidiary of Time Inc. Blue had been blacked out by Manhattan Cable, explained Vice President Charlotte Schiff Jones, because of a "catch 22" of conflicting regulatory requirements...
...launched in New York City five years ago, the franchise provided that because of the larger number of channels possible on cable TV, some should be made available to any individual or community group for a nominal fee on a first-come, first-served basis. On channel J the fee is $50 an hour, and the producers are allowed to sell commercial time to help pay production costs...
Some signs of a leveling off in the rocketing rise in demand are now beginning to appear, but many experts expect the buying pace to remain brisk and salutary in the months ahead. A temporary easing of the sales upturn sometime soon would scarcely be unexpected. Says Paul J. Markowski, chief economist of Argus Research Corp.: "Consumers are merely pausing to reassess the situation. We had a big rush of spending in March, so a slowdown is not surprising...
...plague of earthworms, this last called Squirm. Most of these items hold little promise, but perhaps some small consolation may be found in the fact that the folks who made Grizzly have already produced what will probably stand as the bottom of the cage in this particular film genre. j...