Word: jackpot
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Frank Baum, the man who hit the literary jackpot many years ago writing nice unpretentious stories about a little girl named Dorothy, must be doing more than his share of acrobatics in his coffin these days. For M.G.M. has screened his "immortal classic," the "Wizard of Oz," as only M.G.M. can. With a sort of inverted Midas touch, they have turned fabulous amounts of gold into one of the most imposing pictures of the season. Of course, Frank Baum has been rather left out of things in the process and a strong aroma of Walt Disney drifts out from...
David A. Smart is a onetime stenographer who in 1937 exulted: "Why didn't somebody tell me about this publishing game before? It's a cinch." Dave Smart had twice hit the jackpot: with Apparel Arts, a men's fashion magazine which began paying off soon after he started it in 1931, and Esquire, which, started in 1933, became a hit overnight. Esquire's Editor Arnold Gingrich packed it full of cheaply bought stories by big-name authors and flashy risque color cartoons, made it the greatest smoking-room magazine of all time. Circulation zoomed until...
...time of his life standing on the Aero Club balcony with Ambassador Herrick and waving flags at the crowd below. When he returned to the U. S. after visiting the capitals of Europe and rode, up Fifth Avenue in a paper shower, he knew that he had hit the jackpot, and he was willing to enjoy it while it lasted. He had no idea that he would have to be a hero for twelve years...
...Dunhill Cigarettes. Candidates picked from the studio audience, asked to name, for example, three vegetables beginning with S, win $2 for each right answer. If a mike-scared quizee can think of spinach, cannot remember squash or salsify, he wins only $2, and the remaining $4 goes into a jackpot. Near the program's end the candidates get a chance to share the jackpot by writing answers to a Toughie (e.g., Name three State capitals named after Presidents). If there is still no winner, the money goes into next week's pot. Biggest jackpot thus far, a three...
With the Wind), Farrar & Rinehart pulled the lever again last week with another whopper, The Tree of Liberty (985 pages to 1,224 for Anthony Adverse). The book and the law of averages being what they are, no jackpot is likely to shower down. The Tree of Liberty, Elizabeth Page's first novel, took five years to write, will not take so long to read. Its breeziness is astounding, in view of the hot and heavy research the author did for it (32 huge collections of national, state, private records and letters, files of 26 periodicals, 183 biographies, histories...