Word: jackpots
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Dates: during 1960-1969
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...Jackpot. The campaign has had its effect on service. Reservation clerks, sporting straw skimmers with hatbands proclaiming "Happiness," give the weather report as they announce the gate number. While demonstrating oxygen masks, stewardesses tell passengers about the epicurean banquet that lies ahead. One Pittsburgh cargo handler helped his group win by carrying a big box out to a shipping customer's car, stowing it in the trunk, then walking around to open the car door-and bowing...
...society, the box office was busier than ever. With 20 million foreign tourists a year and television beaming corridas to as many as 15 million more people (instead of the mere 23,663 that can shoehorn into the Plaza Monumental), the bullfights have become a $25 million-a-year jackpot. In order to get a share of the pot, everyone concentrated on providing more fights. But a consumer society, like a matador's sword, is double-edged. More fights meant poorer fights. Aficionados hooted at the new bulls as so many genuflecting mules, praying calves or Hermanas...
...pained Mowbray to be typecast as the perfect butler, which he played in 1937's Tapper and only four other films. In fact, he was so much at home in such roles (the tax-tortured tailor in The Boys from Syracuse, 1940; the lacy interior decorator in Jackpot, 1950) that the late John Barrymore could call him "a worthy adversary...
...Jackpot. Such rowdy Big Top atmosphere is new to Las Vegas, where the winning casino formula has been to pack in the crowds with the lure of big-name entertainers, then leave the customers with nothing else to tempt them but gambling. Jay Sarno, 47, who two years ago opened the garish, pseudo-Roman Caesar's Palace, is trying a new approach. As principal stockholder of Circus Circus, he is counting on the casino's being so different that everybody who visits Las Vegas will have to stop in once out of plain curiosity. And if the carnival...
...retired steamfitter from Long Beach, Calif. Said Mrs. Sigmund Schuster, wife of a Cleveland clothier: "For me, it only adds to the excitement of gambling." As she spoke, a nearby slot machine struck up a Sousa march, which is the way the casino's slots announce a jackpot...