Word: jacks
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Dates: during 1950-1959
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Shower of Stars (Thurs. 8:30 p.m., CBS). Time Out for Ginger, with Jack Benny, Gary Crosby, Edward Everett Horton...
Right Diet? Weekday circulation, stimulated in part by contests, has climbed steadily in the past year to an estimated 400,000, up some 60,000 from last October. The Trib's new weekly TV and Radio Magazine is still losing money, but it has helped jack Sunday circulation to 600,000, v. 528,253 a year ago. And the Trib's advertising linage last week was running 10% ahead of last year's level...
Having been thoroughly shellacked in audience ratings by CBS's $64,000 Question, the veteran Truth and Consequences last week moved to a new night and a new time (Fri. 8 p.m., NBC). M.C. Jack Bailey also decided that the only way to fight money is with money and this week will plunk down a $100,000 jackpot to outbid Question's $64,000. The gimmick: College Student Pat Morris, 19, after being hypnotized and told that she cannot leave her chair, will get the opportunity of picking up $100,000 from a table across the stage...
Unfortunately for the new upbeat trend, the week's best play was downbeat all the way. On CBS's Climax! Irving Stone's Sailor on Horseback charged head on into TV taboos-illegitimacy, Socialism and failure. As hard-living Novelist Jack London, Actor Lloyd Nolan seemed physically too slight for the role but in the essential scenes he created a sense of force and fury that lifted the play over its hurdles. Mercedes McCambridge played London's chillingly correct sister, and Mary Sinclair was excellent in her despairing efforts to be the proper wife...
This helps explain the remarkable fact that a man who boasted that he did not know "any more about theology than a jack rabbit knows about pingpong" should have drawn the greatest congregations in history. In the days before radio had disembodied the audience, 100 million Americans came "in person" to hear Billy Sunday. He "saved" a million of them, at the cost, he said, of $2 a soul...