Word: jacobses
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The FLW moved the weigh-ins to Wal-Mart parking lots under a huge tent, where the sponsors were waiting with all kinds of kid-friendly entertainment. It was a sensation, so much so that the championship event had to move to a bigger venue. On the water, Jacobs outfitted...
Beyond the hoopla was the naked quest for sales. And it turns out the bassfest was good business all around. Genmar, Jacobs' boatbuilding company, moved more boats; Ranger continues to gain share in a flat market. Wal-Mart, meanwhile, got a boost because fishing made its stores more attractive to...
Jacobs isn't the only guy trying to sell boats. In Springfield, Mo., another tournament bass-fishing legend, Johnny Morris, had established a mail-order company called Bass Pro to sell lures. Then, in 1978, Morris started a company called Tracker Marine that sold fully rigged bass boats (boat, motor...
This kind of growth attracts company, and Bass Pro's closest rival is Cabela's, which went public last year. Stock-market analysts are already nervous that the two companies are growing so fast that they will begin to clash directly, although, as Hagale says, it's a big country...
Bass-fishing enthusiasts, however, aren't cyclical. Next year ESPN's Bassmaster is adding a women's league and an open élite series worth $11 million in prize money. ESPN is also increasing its coverage. And next December, probably in a California reservoir where the bigmouths grow to 20...