Word: jacobses
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Jacobs is one of the big fish in the Bassplex, a subset of the gross domestic product propelled by some 50 million people who fish, spending more than $75 billion annually, and in particular those who pursue Micropterus salmoides. That overgrown sunfish with the large yap is found in 49...
Fisherfolk are a passionate lot, and Jacobs is one of them. The son of a Minneapolis junkman, Jacobs learned to spot value early in life, and by the 1980s he was plying that trade on Wall Street as a corporate raider, even making a run at Walt Disney. In 1992...
Carver came with immediate problems: Jacobs had to sell more boats in a soft economy. Among Carver's assets was Ranger Boats, which had been founded by Forrest L. Wood, a pine-tree- tall Arkansan in a Stetson who is pretty much the Paul Bunyan of bass fishing. Ranger, along...
To help promote fishing and thus boat sales, Jacobs bought Operation Bass, which ran many of those low-paying tournaments. But it too was struggling. He realized that since more than 50 million people fished, they didn't define a market subset. They were the market. "This group of people...
In Jacobs' analysis, the tournaments were small time because they had the wrong sponsors. The fishing outfits were great, but they couldn't pay all the freight needed to raise purses or produce great television. So Jacobs supplanted them with corporations such as GM's Chevrolet division, M&M/Mars, 7...