Word: jacobses
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HI-LOS share a sensibility that combines seemingly disparate elements of the culture. It's a Marc Jacobs jacket with a $3 vintage dress. It's Christian Louboutin's Trash line--one-of-a-kind shoes with found objects like boarding passes, foreign currency and feathers tucked into a clear...
Lopez from the block, with her mass-market appeal, may not at first be an obvious choice for a high-end luxury-goods brand, but Alas explains, "We were thinking of every big-name model, and no one had the right persona." During a meeting with Vuitton's artistic director...
Marc Jacobs, who looks to Moss for fashion ideas, calls her style "extraordinary." John Galliano, whose Dior fall 2002 couture collection was inspired by Moss, calls her the modern Marilyn Monroe. W magazine dedicated its September issue to her, enlisting more than a dozen photographers and artists to shoot her...
So winning are celebrity associations that fashion companies are using them to craft their brand images and their products. Reebok has teamed up with 50 Cent, Shakira and Diane von Furstenberg; Birkenstock with Heidi Klum; and LeSportsac with Gwen Stefani. And designers like Marc Jacobs, in the absence of seismic...
Designers are using celebrities to invoke a new message: authenticity, even antiglamour. This spring, Jacobs used Winona Ryder in ads for his secondary line, Marc by Marc Jacobs, after she wore his designs at her shoplifting trial. Director Sofia Coppola designed a line of fall bags for the same label...