Word: jager
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Dates: during 2000-2009
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...blamed the shortfall on a one-time confluence of factors, from a jump in the price of raw materials like pulp and oil to a delay in savings from a sweeping reorganization. "I see this as an aberration, and it will never happen again," CEO Durk Jager vowed. The Street's response, he said, was "not rational behavior...
...Jager knows that in the new economy, P&G has to move faster. The hard-charging Dutchman, who started the job a year ago, has unleashed a plan to get ideas from lab to market in two years instead of the typical five to 10. He's also trying to jazz up the staid P&G ads of the past, which scientifically compared the benefits of Pampers or Bounty with those of Brand X. Jager wants what he calls a softer, more "right-brain selling approach...