Word: jaguar
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...boards, streaking under the slim poplars and bouncing up the cruel mountain roads at 100 m.p.h. Last week at London's auto show at Earls Court, the tacky-looking autos showed their true faces. Spinning on twin turntables in peaceful repose were two new Mark X sedans, Jaguar Cars Ltd.'s first newly designed big sedans in ten years. A bustling British maker of luxury sedans and speedy sports cars, Jaguar has become Britain's most consistently successful post-war automaker by virtue of its ability to produce high-quality cars at relatively modest prices...
Spartan Dedication. The Mark X's creator is Sir William Lyons, 60, Jaguar's steel-willed chairman and managing director, who had a very special plan in mind. "We wanted," he explains, "to introduce the characteristics of a racing car into a passenger car." The racing car was Jaguar's famed, sleek-snouted Type D, which burned up Europe's tracks in the mid-'50s and won the grueling Le Mans 24-hour race three years in a row. From the Type D Sir William took road-clinging, independent rear-wheel suspension...
...Jaguar's Type D racer has also spawned the sleek XKE sports car, of which auto buffs snapped up 2,200 in three days (roughly a full year's XKE production) after its introduction last April at the New York auto show. Its appeal: with a top speed of 150 m.p.h., it compares with Italy's hand-tooled Maseratis and Ferraris in both pace and grace (to use Jag's favorite ad words), yet at its U.S. price of about $6,000 costs only half as much. The Mark X at its basic British price...
Wandering about town for a week before his broadcast, Sahl ritually shopped for his daily toy (a $25 Mont Blanc pen, a $5,000 E-type Jaguar), once went out at 3 a.m. into the grey vacuum of the London night just to have a look at the outsized eagle atop the new U.S. embassy in Grosvenor Square. Then, taping his show before an audience full of political rebels and comedians (Lord Boothby, Peter Sellers), Sahl warmed them up with a note on his visit to the House of Commons ("I thought the debates were a little mannered...
...charred timber cross still standing in the ruins. In the crypt each day, lunch-hour services are held for a congregation of 400 to 500. The congregation plays an important part in these services: one day the lesson may be read by Sir William Lyons, board chairman of nearby Jaguar Motors, the next day by one of the men from the Jaguar assembly line...