Word: jaguars
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...their image as the caviar of automobile brands, Mercedes-Benz and Jaguar spent much of the past decade longing for a little meat-and-potatoes appeal. Slumping sales in the U.S. had execs worried, as did the rising popularity of Japanese newcomer Lexus. The haughty Germans and the aristocratic Brits realized that the wealthier baby-boomer set--now in a buying frenzy--was turned off by the companies' stuffy image and limited product line. "Our cars were admired but were perceived as an unattainable icon," concedes Joe Eberhardt, vice president of marketing for Mercedes-Benz North America. "Our problem...
These days, though, both Mercedes and Jaguar have loosened up their styles (although not their steering)--and are ready to take on American carmakers, who have been more intent on defining luxury in terms of bigger, badder sport-utility vehicles. Mercedes' designers and engineers, once stubborn purveyors of Teutonic practicality, are rolling out the kind of spiffy variety--from elegant sedans to sport utes--to bring it into touch with today's big-spending yet more finicky car buyer. Meanwhile, Jaguar, for the first time in more than a decade, has expanded into a new market segment with...
...annual North American International Auto Show in Detroit is any indicator. Nearly a dozen automakers are unveiling new models or concept cars aimed at affluent buyers--the goal being to win a place on the open, prosperous highway of the American luxury-car market. Says Michael Dale, president of Jaguar North America: "The economy is wonderful, Wall Street is doing great, and people want to buy a car that feels like more than just transportation. Frankly, you're just not going to get that in a Firebird." John Smith, general manager of GM's Cadillac division, puts it another...
...small cow. An electric blue butterfly flutters by my ear. Mittermeier snags a vine snake, green and camouflaged in its habitat. Everywhere is a sign of life and death. We pass gaping holes in the earth that giant armadillos call home, and the shell of an armadillo that a jaguar called lunch. A microteiid lizard shoots along a palm leaf lying close to where a column of golden ants marches across our trail...
...then you and your lucky companion can revel in the Ritz Carlton's "Millennium Experience." This super-luxe package delivers millenial-themed keepsakes such as 18-Carat gold Bvigari watches for him and her, a set of two Baccarat flutes, a magnum of Taittinger champagne, a chauffeured Jaguar (or Mercedes) for the weekend, and a signature gift from each Ritz-Carlton hotel reflecting the culture and character of the region. Better book fast, only one couple in each of its 35 locations worldwide...