Word: jaguars
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Beige & Brass. An obvious exception to his rule is Pauline Trigere, 53, who is not only a designer but on the best-dressed list herself. Her evening capes and jaguar-skin coats are naturals for dramatic entrances in restaurants and at opening nights. Petite Mollie Parnis, 61, has executed dresses for three First Ladies, Mamie, Jackie and Lady Bird. Dashing Oscar de la Renta, 32, did Anne Ford's wedding gown and Ethel Kennedy's Latin American tour wardrobe...
...William Lyons, 64, founder and chairman of Jaguar Cars Ltd., has always been one of Britain's most fiercely independent automakers. Known around his Coventry headquarters as the "Headmaster" for his autocratic rule, he has scoffed at the industry-wide merger trend, maintained that Jaguar would not go on the block "in my lifetime." Last week he made a surprising U-turn: after two years of quiet negotiations, Sir William and British Motor Corp. Chairman Sir George Harriman announced that B.M.C. will buy out Jaguar in a $51 million stock transfer deal...
Shrugging off reporters' questions, Sir William, who will stay on as Jaguar's chief, half-humorously said that he had been hanging on to his controlling interest just "to avoid being taken over by an American company...
...controlled companies now account for about a third of all cars built in Europe. G.M.'s Vauxhall, British Ford and Chrysler-controlled Rootes Motors together produce nearly 50% of all British-made cars. Like the recent merger of France's Renault and Peugeot in France, the B.M.C.-Jaguar combine, to be known as British Motor (Holdings) Ltd., is geared to combat the U.S.'s advances in Europe...
Though its 25,000-car annual turnout is dwarfed by the 890,000 cars produced under British Motors' five current makes (Austin, Morris, MG, Riley and Wolseley), Jaguar will give B.M.C. needed strength in the luxury market. To make the most of its new ability to sell to every pocketbook, British Motors plans to increase overall output by 1970 to 1,500,000, about what Germany's Volkswagen, the present European leader, already produces...