Word: jahn
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Austrian-born Friedrich Jahn is Europe's answer to Howard Johnson, or maybe Colonel Sanders. Through his chicken-lickin' Wienerwald restaurants, which have spread across Europe and into the U.S., he works to satisfy a hungry middle class. The chain grossed $115 million last year and should do at least 10% better this year. Last month Jahn opened new outposts in Vienna and Nuremberg; he plans others in Scandinavia, Britain and South Africa. "I wouldn't be surprised," he says, "if one day there is a Wienerwald in Nigeria or Kenya...
...Part of Jahn's rise to eminence as Europe's biggest chain restaurateur is the result of using American methods of mass purchasing and strict cost controls. Another ingredient is a deft instinct for customers' inner needs. His restaurants are gemütlich, the food is solid, and the prices are 10% to 20% lower than almost anywhere else-precisely what he would want for himself, despite his success. A chief deputy, Rolf Schielein, says of Jahn: "Basically, he has retained his waiter's mind...
Idea from Oktoberfest. "My grandfather in Austria was an innkeeper, and so was my father," Jahn says. By the time Friedrich was five, he was serving pretzels in the family tavern in Linz. After World War II, he became headwaiter in Munich's Intermezzo, a strip joint that for some reason also served food. In 1955, he invested his savings of $3,000 to acquire a nearby winehouse. Refurbishing and a hearty, inexpensive menu kept the eatery full. Jahn's real breakthrough came after a slightly tipsy customer suggested that he feature the kind of roast chicken sold...
...star. Geneviève Bujold, who first caught the eye of moviegoers with a bit part in Alain Resnais's La Guerre Est Finie (TIME, Feb. 3, 1967), has the kind of fragile, elfin charm and doe-eyed allure that wins without wanting to. The name is pronounced Jahn-vee-jev Boo-johld. It is a name to remember...
...structure is ancient but remarkably sturdy. Since the author's book is a "tale" and not a novel, it is perfectly proper that his true lovers are slightly unreal in an old-fashioned way, rather than, as is now customary, slightly unreal in a modern way. Jahn and Maria speak to each other not in ping-pong dialogue but in fine, prosy paragraphs; they are oftener apart than together; they love honor more. And the reader, to his surprise, may find that he likes them this...