Word: jakes
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Dates: during 1930-1939
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Your May 30 issue fell hard for Jake Handler's usual modest claims that Henry Romeike-Public Service are the biggest & best of all press clipping bureaus...
...note Jake kindly admits Luce's Press Clipping Bureau is "second" largest. This is sweet...
...Sweet of Jake...
...Jacob J. ("Jake") Shubert were born in Syracuse, N. Y. In 1900 they came to New York and bucked the powerful Klaw & Erlanger theatrical trust by renting the Herald Square Theatre and persuading resonant Richard Mansfield to act in it. Five years later Sam Shubert was killed in a Pennsylvania Railroad wreck. Lee and Jake (who hates to be called Jake in print) carried on the business and prospered mightily. They bought theatres, built theatres (with the assistance of innumerable unofficial partners). They made New York's most imposing music hall out of an old riding ring on Broadway...
Rightly or wrongly they acquired the reputation of working their casts harder, paying their chorus girls less, driving the sharpest bargains on Broadway. In 1927 Lee & Jake owned, leased or operated 43 first class theatres in New York, 55 in other U. S. cities, six in London. Came the Depression and the revolt of the Broadway angels. The Shuberts sold their British theatres; most of the others remained dark. Wall Street attempted to take over-with the predictable result that last week the bankruptcy became official. A loss of about $3,000,000 was disclosed. So Lee Shubert, who always...