Word: jama
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Writing in JAMA, the Journal of the American Medical Association, Dr. Harry H. LeVeen and his colleagues explained that their experiments depended on a significant difference between ordinary tissue and tumors. Because most tumors lack a fully developed network of blood vessels, blood flows much more sluggishly through them than through normal tissue, and heat is not so quickly transported out. Thus tumors are far more susceptible to heat. At high enough temperatures, the malignant cells are killed...
...York City, Justice Maurice Wahl refused to permit one Robert Paul Jama to add "von" to his last name. In his ruling, Judge Wahl noted that "von" occurred as a prefix in German and Austrian names, "especially of the nobility," and cited Article I, Section 9 of the U.S. Constitution, which prohibits the grant of any title of nobility. "I'm a veteran of both World Wars," declared Judge Wahl, "and when this fellow had the nerve to say he wanted a German genealogy because all his friends and acquaintances were German, that was too much...
This very independence helped assure a cordial reception from doctors. So did Geffen's decision to borrow a trick or two from consumer magazines. Originally subtitled "The Newsmagazine of Medicine," MWN offered its contents from the start in readily digestible prose. Unlike JAMA, which is written by doctors, MWN is produced by professional journalists. Today it maintains bureaus in Washington, Chicago, Boston and Paris, and a full-time editorial staff of 51, under Executive Editor William H. White, 40, all with previous experience in medical journalism. This is also true of Editor Morris Fishbein, M.D., a personal friend...
Leading the Way. Last summer MWN passed JAMA in circulation, 230,000 to 205,000-an easy enough trick, to be sure, in a magazine distributed free. By adding interns, resident physicians, medical school faculties and certain hospital staffers to its circulation list, MWN gained 70,000 new readers in one swoop. This month, having logged an ad revenue of $7,000,000 in 1964-within striking distance of JAMA-MWN was encouraged to switch from biweekly to weekly publication...
Publisher Geffen, 68, takes much satisfaction from the fact that a few years ago JAMA began stitching a new section, "Medical News," into each issue. JAMA might well have done so anyway, without the pressure of MWN's competition, but Geffen chooses to think otherwise. "If JAMA has noticeably improved since 1960," he said last week, "it's because...