Word: jamba
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...Jamba Juice It's not a great time to sell discretionary items. It's an even worse time to sell very discretionary items. Do you really need that fruit smoothie? Apparently not: Jamba Juice, the fruit-drink chain, lost $108 million in the first 40 weeks of 2008, compared with a $36.7 million profit during the same period in 2007. Same-store sales dipped 7.2%. In December, Jamba stopped shipping ready-to-drink smoothies to grocery stores because of production difficulties. "They still don't know who their core customer is," says Brian Moore, an analyst at Wedbush Morgan. "They...
Location doesn't help the company. Most of Jamba's 749 stores are in California, where the housing market is particularly harsh and where unemployment is at a 15-year high. Jamba announced plans to cut $25 million in costs for 2009, while opening 50 franchise outlets at colleges, airports and malls. To spark sales, the company has introduced oatmeal to its breakfast menu. Can that lift a struggling chain? Unfortunately, you probably shouldn't bet on it. These days, who has enough money for oatmeal...
...Your Oats. Jamba Juice is introducing oatmeal to the menu nationwide (it's already been previewed in Chicago stores) in January, giving Starbucks a run for your breakfast dollar. Unlike Starbucks', Jamba's oatmeal is slow-cooked, not instant, and you'll have a choice of fruit toppings - apple-cinnamon crumble, blueberry-blackberry or fresh banana...
...into a little bottle. It's 100% juice and doesn't have added sugar. It may seem odd to see a tomato juice brand offering fruity flavors like Strawberry Banana, Peach Mango and Tropical Orange, but it's a nutritious alternative to soda. Other options, if you're a Jamba Juice-fan, are Bolthouse Farms' new drinks, like C-Boost, a tropical fruit smoothie. And for those who have acquired a taste for Pom's pomegranate juice, Odwalla has three new pomegranate juice flavors and Naked Juice has a new one called Pomegranate Acai...
...sure." The cereal cafés say their research shows that millions of Americans, particularly young ones, eat cereal multiple times a week. Knight says after the novelty wears off, Cereality may struggle to convince consumers it offers more than what they can get at home. "Starbucks has unique recipes. Jamba Juice has unique 'boosters.' But I'm not sure if Cereality is going to be able to put a specific stamp on cereal," he says. Roth is confident he can, with baked cereal bars, smoothies and novel mixes he hopes will leave his competition soggily behind...