Word: jamiroquai
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Debate team is so high school. Someone always gets a bloody lip in intramural ultimate frisbee. The president of the Bach Society refuses to experiment with Jamiroquai. But an eternity of classes, WB teen dramas and pickup ball at the MAC is hardly a satisfying stand-in for a non-existent love life. Steer clear of the Zolaf scene, and head for the extracurriculars. But this semester, venture beyond the mainstream and mundane...
...days of the downhill, when some of the top guns, notably the men, would get so psyched up they'd walk into the woods to throw up before a race. Picabo, by contrast, can be seen near the starting gate with headphones on, and some dance music by Jamiroquai piping into her nervous system, her limbs swinging through a warmup. While she admits that a few things in life do scare her--including the dark, which she fends off with a night-light--going fast is rarely one of them. "There's no room for fear with speed," she says...
Several newcomers, most notably Williams (who did Mary J. Blige's lush clip Everything), Paul Hunter (Erykah Badu, Sean "Puffy" Combs), Jonathan Glazer (Radiohead, Jamiroquai) and Floria Sigismondi (Marilyn Manson, Tricky), have risen to the challenge. As a result, the directors themselves are becoming MTV stars. Williams and Hunter have almost become brand names; each has a colorful, highly recognizable style, and hip-hop stars--and even some alternative bands--are rushing to work with them. All four of these directors are up for multiple awards at next week's MTV Music Video Awards, and all four are starting...
Interestingly, some of the directors are contemptuous of the field in which they've risen to the top. "Music videos are largely rubbish," says Glazer, whose video Virtual Insanity, for the trippy Euro-dance group Jamiroquai, is nominated for a record 10 MTV awards. Says Sigismondi: "I don't watch [MTV]. I'm really not up on what's trendy. I'm in my own little world...
Glazer's video for Jamiroquai is less flashy but nonetheless eye catching. The band is mostly unknown in the States; its current album, Traveling Without Moving, is a mere echo of stronger, tighter, better American R. and B. from the '70s. Virtual Insanity, a rant against technology that draws heavily, if not entirely successfully, on Stevie Wonder for musical inspiration, is the only truly catchy song on the album. In the video we see Jamiroquai's singer, Jay Kay, standing alone in a mostly empty room. The floor seems to move as he dances, sings and poses; furniture appears...