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...Avoid "Janitor." Encyclopedic in managerial lore, Nickerson is perhaps most fascinating in discussing the semantics of the trade. In what might be called Nickerson's Law of Apartment Ad Copy, it turns out that "redecorated" and "spacious" will make a prospective tenant's mouth water more longingly than any other words. "Owner" is the O.K. word today for landlord ("The New Deal fostered a bitter reaction to 'Landlord' "). An accomplished owner delegates most of his work to his "manager" ("Avoid the word 'janitor' ... a higher-class manager can be hired by referring...

Author: /time Magazine | Title: Books: Bestseller Revisited, Jul. 6, 1959 | 7/6/1959 | See Source »

Closed Season. In Dayton, police wrote a note of reminder: "Sacksteder's restaurant will, hereafter, have a man on duty all night to act as janitor and night watchman; his name is Bill Amos; please don't shoot Amos...

Author: /time Magazine | Title: Miscellany, Jun. 1, 1959 | 6/1/1959 | See Source »

Reel One: No sooner had FBI agents arrived on the scene than wild cries of "brutality" began to rise. After a visit by FBImen, a woman witness cut her wrists in a dramatic-but curiously unconvincing-gesture toward suicide. The janitor at the jail in Poplarville, questioned by agents, swallowed a nauseating dose of toilet-bowl cleaner. Farmer C.C. ("Crip") Reyer, 42, whose car looked like one seen at the jail, entered a hospital with a "nervous breakdown." Farmer Arthur Smith Jr., 32, went to a hospital with a "cerebral hemorrhage," which his doctor said was brought...

Author: /time Magazine | Title: MISSISSIPPI: Nothing Can Save Us | 6/1/1959 | See Source »

...Allen philosophically, and got up. By 8:30 Dr. Van Allen, a sturdy (5 ft. 8 in., 175 Ibs.) figure in a sober grey suit, was climbing the steps of the limestone building that houses the physics department of the State University of Iowa in Iowa City. The janitor waved casually, called "Hi, Van." The U.S.'s foremost space scientist waved back and went on to his office and its clutter of models-rockets, satellites, nose cones and other esoteric objects. "I'm here now; you can start paying me," he grinned at his secretary, Agnes Costello...

Author: /time Magazine | Title: Science: Reach into Space | 5/4/1959 | See Source »

...made for each other, and it was love at first sight. The first real feature movie ever made, The Great Train Robbery (1903), was a western that introduced to the public a man who soon became the first of the great horse-opera heroes: Broncho Billy Anderson, a studio janitor who was drafted as a masked bandit. Hard on Broncho Billy's tracks came William S. Hart, a Minnesota farm boy who grew up among Indians. He rode a beautiful paint horse named Fritz, and when they stood side by side, it was hard to tell them apart. After...

Author: /time Magazine | Title: WESTERNS: The Six-Gun Galahad | 3/30/1959 | See Source »

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