Word: jantzen
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Dates: during 1960-1969
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...better yet, win the Stanley Cup-there will be some fancy bonus money as well. Next year, Hull says, he will demand $100,000, more than twice what any player has ever received before. But it still will not match his outside income. Endorsements (Ford cars and tractors, Jantzen sportswear, Supp-hose) and manufacturers' royalties (Bobby Hull sticks, pucks, T shirts) will net him at least $50,000 this year, and he has just signed a several-year "six-figure" contract with a Canadian firm to produce a whole new line of Bobby Hull hockey gear...
...hated the way Dick Williams, a strange good man, came running to the almighty camera. The interviewer was Sandy Koufax, a patent phony who had sold out for money. Hair slicked down--was it Vitalis or Brylcream--Koufax, also in a blue blazer, underwear by Jantzen, was out of a thousand ads. He slipped a microphone cord around William's neck and made the honest man do tricks for five minutes...
...England with the Beatles and the Rolling Stones, who proceeded to influence U.S. music. The French invented the discothèque, but the discaīre at New Jimmy's in Paris plays mostly American records. Italian coffeehouses proliferate in big U.S. cities, while the Italians wear Jantzen swimsuits on their beaches. Japanese transistor radios, TVs and tape recorders do as well in New York as James Baldwin's novels in Tokyo or Edward Albee's plays in Athens. Robert Rauschenberg, Jasper Johns and Andy Warhol created a pop art derived from the Dadaists and Marcel Duchamp...
...result, 85% of men's slacks in the U.S. are now Koratron-treated, and the permanent crease is becoming a feature of everything from bathing trunks to blue jeans. Koret's formula, patented in 1961, has been eagerly licensed by such companies as Levi Strauss, Jantzen, Alligator, Botany, Burlington, J. P. Stevens, Deering Milliken and Talon...
...that matter, Dave Marr. Going into last week's P.G.A. tournament at Ligonier, Pa., Marr was strictly a member of the pack. He won an occasional minor tournament, almost always finished in the money (20 out of 22 times so far this year), modeled sports clothes for Jantzen on the side. He was reliable, comfortable and frustrated. "I'm never going to win another one," he told his wife after blowing a five-stroke lead in last month's $70,000 Insurance City Open. "There's too much...