Word: jantzen
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M.I.T. has a fair varsity sprinter in Dan Hamilton, and Bob Jantzen is equally capable in the back stroke. But neither should well as Tech lost to a mediocre University of Connecticut team, 55-29, and beyond this pair the Engineers are weak...
...They had such names as "Summer Siren" and "Caprice," and were priced from $8.95 to $32.50 (for "Diamond Mine." a rhinestone-studded suit in metallic colors). All would look good on a handsome woman, but would not necessarily make all women handsome. With his new line, President Zehntbauer thinks Jantzen will do even better than in record-breaking 1953) when sales were up 21% to $32 million, and net topped $1,000,000, a new high...
Stockings & Tam-o'-Shanter. John Zehntbauer started off at 16 as an apprentice in a little woolen mill in Portland, within a few years raised enough money ($13,500), with the help of his brother and a friend named Carl Christian Jantzen, to start a company on his own. They called it Jantzen because Zehntbauer is too hard to pronounce (rhymes with "bent tower...
...Jantzen turned out its first, bathing suit in 1915 as a result of an order for rowing trunks. The suit, a male model that had sleeves and knee-length legs in the style of the day, was not designed to help anyone set aquatic records: it weighed 2 Ibs. dry and 8 Ibs. wet. But because it kept its shape better than others and gave the bather more freedom, people swarmed to buy it. Jantzen soon abandoned its sweaters, socks, gloves and other woolens, concentrated on bathing suits. It got its biggest boost from its trademark, a diving girl clad...
Stripes & Tops. In those days, everyone wanted striped bathing suits. Jantzen helped to develop a machine that cut the cost of knitting stripes from 60? to a penny a suit. To cut distribution costs, the company used no middlemen. And to conform with local mores, Jantzen's men's suits always came with detachable tops. President Zehntbauer established mills and licensed plants around the world to make his suits, smartly got his swim suits promoted far & wide by celebrities and in aquatic shows...