Word: japanization
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Dates: during 1990-1999
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...Angeles, San Antonio, Dallas, Britain, Barcelona and Paris. During that time he met with Queen Elizabeth II, General Electric chief Jack Welch, future French President Jacques Chirac, Isaac Stern and many other politicians, bureaucrats and business associates. He attended two concerts and a movie; took four trips within Japan; appeared at eight receptions; played nine rounds of golf; was guest of honor at a wedding ceremony; and went to work as usual for 17 days at Sony headquarters. Morita's schedule had been decided on more than a year in advance. Whenever there was a small opening, Morita would immediately...
...third grade to become the successor of a 14-generation family business: a prominent sake-brewing company in Nagoya. In true entrepreneurial spirit, however, he traded this life of comfort and privilege for the uncertainties of a start-up, called Tokyo Telecommunications Engineering, Inc., in the rubble of postwar Japan...
From the outset, Morita's marketing concept was brand-name identification and brand responsibility: that the name would instantly communicate high product quality. This is a marketing concept widely used by companies today. But at that time most companies in Japan were producing under somebody else's brand name. Pentax, for example, was making products for Honeywell, Ricoh for Savin and Sanyo for Sears...
...radio's success led to more firsts in transistorized products, such as an 8-in. television and a videotape recorder. Sony's technological achievements in product design, production and marketing helped change the image of MADE IN JAPAN from a notion of cheap imitations to one associated with superior quality. In Morita's own words, they made Sony the Cadillac of electronics...
...Sony on the global radar had a nationalist side that was both contradictory and complementary. This you can sense in reading his best seller, Made in Japan, as well as in talking to him. When I would complain about the ambivalence, he'd grin and say, "Ohmae-san, it is the generation gap." A navy veteran, he returned from service to a Japanese economy that had been destroyed by the war, so for a long time he maintained a Japan-first frame of mind. His initial intentions were simply to make a contribution toward rebuilding his country from the ashes...