Word: japanize
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...James is lovin' being back in Japan. The exuberantly geeky American mascot of McDonald's Japan's latest ad campaign oohs and aahs over fireworks. His smile beams from his cardboard cutouts outside McDonald's establishments across the country...
...growing number of non-Japanese who live in Japan are decidedly not lovin' Mr. James. In a country known for its small foreign-born population - only 1.5% of 127 million - and restrictive immigration and naturalization policies, the new envoy for McDonald's Japan is creating a stir among non-Japanese residents. (See pictures of Super Bowl entertainment...
...doppelgänger of Steve Carell's 40-year-old virgin with glasses, Mr. James is a character invented by Japanese advertising behemoth Dentsu and McDonald's Japan for its new burger line - the "Nippon All Stars" - campaign. The purpose of the campaign, running Aug. 10 to Nov. 5, is to promote four burgers available only in Japan. On his blog, found on the McDonald's Japan website, Mr. James describes himself as a 43-year-old Japanophile born in Ohio with a penchant for travel, who, when particularly excited, generously treats people he doesn't even know. (That seems...
...After completing his degree, Pant decided to take a trip to Japan as a volunteer for an environmental group. In Tokyo, what was originally scheduled to be a two-week sojourn stretched to three months as he immersed himself in one of Asia's most established gay subcultures. Homosexuality has a long history in Japan, with allusions to it documented as far back as the 11th century Tale of Genji. Attitudes changed with the growing influence of Christianity in the 1800s, but since the 1880s Japan has not had laws punishing homosexuality like those passed throughout the British colonies during...
Fish out of WaterIn his native Japan, Miyazaki, 68, is perhaps the most respected director working in any film form. Still making movies in 2-D, hand-drawn animation, he creates a frame-by-frame storyboard - 180,000 drawings for Ponyo - that his crew of animators brings to life with minimal help from computers. He is also one of his country's biggest star names. His 1997 Princess Mononoke was Japan's all-time box-office winner until it was overtaken by Titanic; then in 2001, Spirited Away topped Titanic, and it remains the country's top grosser. Ponyo took...