Word: japanized
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...launched new models in China last year, it tried mobile-video ads as well as downloadable screen "wallpaper" and ringtones. "The click-through rates were unbelievable," says BMW marketing manager Alan Yang. "It's the most effective brand-building tool we've tried." To promote its bB minivan in Japan, Toyota offered concert tickets to those who took snapshots of the vehicle with camera phones. For the World Cup, Adidas fielded a game that allowed players to pimp digital sneakers on their handsets...
...WAJIMA, JAPAN Earthquake shakes central Japan...
...long way to go before it is climateproof, but so does most of the world. Japan has an impressive, long-standing system of flood control, including the so-called G-Cans project, a massive underground system in Tokyo that can pump 200 tons of water per second out of rivers and into the harbor before the city's streets flood. But former city officials acknowledge that Tokyo's system has reached its capacity. Since global warming is expected to bring Japan more frequent torrential rains, Tokyo will have to upgrade its drainage and sewage systems...
...nobody more active in the field.” Both Khosrowpour and Kurashige praised Adolphson for his ability to recruit students to the field and his innovative teaching techniques. Adolphson, Khosrowpour said, spearheaded the creation of a freshman seminar that takes students on a University-funded trip to Kyoto, Japan. Adolphson also teaches Historical Study A-14, “Japan: Tradition and Transformation,” and a new course, Japanese History 220, “Warriors, Monks, and Courtesans: Class and Gender Perspectives on Premodern Japan.” In the past decade, Adolphson has authored two books...
While the movies and TV shows are creating a lot of splash, much of the credit for the current Tudor revival probably belongs to British historical novelist Gregory, whose book The Other Boleyn Girl is in print in 26 countries, including Japan and Russia, with more than 1 million copies sold in the U.S. Behind the popularity of Gregory's intelligent, well-researched books--including her most recent, The Boleyn Inheritance--is the author's focus on the secret histories of the women on the sidelines of the Tudor era. The Other Boleyn Girl depicts Henry's claustrophobic court from...