Word: japanned
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...rare move for a Japanese manufacturer, Machida blended Kita and Sharp's design teams from the initial stages of development. "Japanese management tends to think that designers are completely ignorant of business strategies," says Takekazu Inoue, senior consultant of brand and design strategies at the Japan Research Institute. "A bunch of doodlers who are only expected to create pretty packages...
Sharp opted not to use American or European designers for those markets. "We wanted to deliver a made-in-Japan value that could come only from Japanese designers," says Taisuke Saeki, who heads Sharp's audiovisual-design department. Still, the company wanted to adapt to a local aesthetic. Research showed that Westerners prefer vivid, crisp, dynamic design, while Japanese look for seamless precision and an organic feel. Think of it as the difference between a Cadillac and a Prius...
...actors. "Movie stars are made with worldwide box office," Smith says. "You put a movie out in the U.S., and let's say it breaks even. Then the studio needs you to go around the world and get profit. Being able to get $30 mil in England, 37 in Japan, 15 in Germany is what makes the studio support your movies differently than they support other actors' movies." He has built his global audience systematically: with each film, Smith introduces himself to a new people, often piggybacking on a local event that will attract worldwide attention. For Men in Black...
These semantic questions might do a lot less to solve the stem cell problem than those researchers in Wisconsin and Japan did last week, but they do tell us a little about the mind of the man in charge. In the end, perhaps Bush’s attitude can lend us some perspective about what we ought to value in America. Instead of striving for scientific progress, revolutionary strides in improving health or even moral integrity, let’s just sit back and count our world records...
...happier than I am about the latest development in stem-cell research. Scientists in Japan and Wisconsin have independently figured out how to turn ordinary human skin cells into something like pluripotent stem cells. These are the cells that have caused so much excitement in recent years because they are like a biological gift certificate that can be turned into other kinds of cells as needed. These cells have also produced much controversy because they are derived from human embryos. I have the disease - Parkinson's - for which stem cells hold the most immediate promise. The hope is that they...