Word: jardim
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Dates: during 1970-1979
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...pursued the idea of a car for the masses so singlemindedly, nor why it meant so much to him that he allowed no important change in it until 1927, after it had been overtaken by competitors. They never knew, either, why success turned him mean and vindictive. Now Anne Jardim, a social psychologist, has attributed this strange behavior to Ford's unwarranted conviction that his father did not love him enough. Indulging in the popular intellectual pastime of retrospective psychoanalysis, she explains that the Model T was Ford's symbolic device for expiating the fantasied wrongs...
...Jardim's conclusions, reached after long study under the auspices of Harvard's Research Program in Applied Psychoanalysis, have just been published in The First Henry Ford: A Study in Personality and Business Leadership (MIT Press; $6.95). For starters, she demolishes "a dominant myth in Ford's life"-that his father was angry at him for giving up farm life. On the contrary, the older Ford found Henry his first off-farm job and offered him money to develop his first car. Writes Dr. Jardim: "The ill feeling between father...
...match his impossible fantasies, he was disappointed and eventually began to feel that his father had abandoned him. That feeling stirred up anger, and the unjustified anger opened the door to guilt. Hence the need for restitution. "Ford's fixation on the car," says Author Jardim, "can mean only that it had come to symbolize for him a means of expiation. The Model T was the farmer's car, durable, bereft of frills, and cheap." And the farmer for whom it was built was in reality the elder Ford, whose heavy labors his son had observed from childhood...