Word: jardim
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...pursued the idea of a car for the masses so singlemindedly, nor why it meant so much to him that he allowed no important change in it until 1927, after it had been overtaken by competitors. They never knew, either, why success turned him mean and vindictive. Now Anne Jardim, a social psychologist, has attributed this strange behavior to Ford's unwarranted conviction that his father did not love him enough. Indulging in the popular intellectual pastime of retrospective psychoanalysis, she explains that the Model T was Ford's symbolic device for expiating the fantasied wrongs...
...Jardim's conclusions, reached after long study under the auspices of Harvard's Research Program in Applied Psychoanalysis, have just been published in The First Henry Ford: A Study in Personality and Business Leadership (MIT Press; $6.95). For starters, she demolishes "a dominant myth in Ford's life"-that his father was angry at him for giving up farm life. On the contrary, the older Ford found Henry his first off-farm job and offered him money to develop his first car. Writes Dr. Jardim: "The ill feeling between father...
...ANNE JARDIM Brookline, Mass...