Word: jargoneers
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...welter of offerings can leave many consumers befuddled. IRA ads often bristle with hype or technical jargon. Says Donald Underwood, vice president of retirement planning at Merrill Lynch, which holds 1.4 million IRAs: "Consumers are overwhelmed by the variety because there's a lot of smoke out there. They have to do their homework...
Zeig wisely urged the conference speakers to use English instead of professional jargon. Most complied, but there was still much talk of "accessing the self." The closest thing to a central idea was that the patient, or client, already has the answer to the problem deep within, and the therapist simply helps bring...
Kidder also provides bonuses: vest-pocket essays on architecture and the lumber business; insights into bidding, building techniques and the pleasures of physical labor. His builders are a proud bunch not given to "cob jobs," carpenters' jargon for sloppy work. Their praise is dispensed with the left hand, as in "perfect enough" or "good enough for Amherst." By this standard, Tracy Kidder's book is not too cobby...
...things American, and especially the space program. During his second shuttle mission of the weekend, Lobjois was given the job of communications officer. As the crew and mission control listened on the headphones, Lobjois' creamy French accent came over the air, offering commentary on the flight, caressing the NASA jargon. Maurice Chevalier as Chuck Yeager. The more characteristic accent of the weekend belonged to Alabama, one camp official lecturing earnestly on space "mah- jools...
Business correspondence should be simple and brief, Baldrige declares. She proudly reports that soon after her brother, Malcolm Baldrige, became Secretary of Commerce in 1981, he programmed the department's word processors to reject such business jargon as "to prioritize," "bottom line" and "impact" used as a verb. The smart business executive meticulously manages what may seem to be minor concerns. Writes Baldrige: "Details linked together create a strong, effective executive presence that propels an individual upward in his or her career...