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Word: jargoning (lookup in dictionary) (lookup stats)
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Then there is the exacting job of framing the questions and weighing the answers. In pollsters' jargon, that breaks down into such specific problems as how to get around the "prestige answer" (what the "respondent" thinks he ought to think) and how to evaluate the "intensity factor" (how strongly the "respondent" feels about it). To solve such difficulties Pollster Roper has developed the "cafeteria" question, which gives a choice of answers from soup to nuts. Pollster Gallup has developed a system called the "quintamensional plan of question design," which measures not only the yes & no, but also the "respondent...

Author: /time Magazine | Title: OPINION: The Black & White Beans | 5/3/1948 | See Source »

...test of whether this pre-war quality will be restored comes on May 11. The need for tutorial in the Economics department is clear. Economics is a complicated field in which guidance and direction is necessary if the student is to acquire much more than jargon. Now that it has decided on a tuition increase as the way to meet rising costs, the world's richest university can surely afford to restore to pre-war standards the quality of the education it offers. The return of Economics tutorial would be a symbolic first step...

Author: NO WRITER ATTRIBUTED | Title: Tutorial Trouble | 4/30/1948 | See Source »

...instance of small colleges, but the schools should recognize the futile waste of time involved in obtaining letters from instructors of large institutions. The student has the often embarrassing task of finding instructors qualified to write letters for him; then the instructor has the choice of writing hypocritical jargon or taking the time to look up the student's record (which normally gives no indication of "integrity" or "study habits"); and finally the graduate school plods through miles of red tape to see that the letters are read and filed...

Author: NO WRITER ATTRIBUTED | Title: To Whom It May Concern | 3/15/1948 | See Source »

...weighed nearly three pounds, its 804 pages were a dreary morass of technical jargon and statistical charts, it cost $6.50. But last week the U.S. was taking to Sexual Behavior in the Human Male, commonly known as "the Kinsey report" (TIME, Jan. 5), the way it had once taken to the Charleston, the yo-yo and the forcing...

Author: /time Magazine | Title: MANNERS & MORALS: How to Stop Gin Rummy | 3/1/1948 | See Source »

...keeping his spotlight fixed on the central characters, and his lurid descriptions of them still retain their vitality. But, compared with the cool, intelligent journalism of Trial Reporter Rebecca West, Runyon's reporting is sensationalism cooked to Hearstian taste. Time has dulled the edge of the slangy, informal jargon that won Runyon so many admirers, and his dramatic exclamations pale into mere verbosity when Mrs. Snyder is asked "Why did you kill your husband?" and gives the utterly simple reply...

Author: /time Magazine | Title: Books: All Things to All Men | 2/23/1948 | See Source »

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