Word: jargoning
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From the bleak jargon of real estate listings, it was hard to recognize the old place: "A twelve-story brick and limestone hotel building equipped with steam heat (oil burner), hot water . . . two Otis drum elevators . . . three dining rooms, bar and 143 rentable units...
...have received from you is any indication, the story of "The Turbo-Encabulator in Industry" struck many a responsive chord. Aside from those of you who wanted to be reassured that TIME hadn't been taken in, we received the customary complaints about using too much technical jargon for the layman, observations such as "My husband says it sounds like a new motor; I say it sounds like a dictionary that has been struck by lightning"; suggestions that it "might have come out of the mouth of Danny Kaye," and plaintive queries like: "Is this good?" Wrote one bemused...
...past which now suddenly seemed sinister-her peculiar childhood memories, the time she had insisted on signing her maiden name to an important bill-and then hysterically refused to admit that she had done it. And what had her psychiatrist meant when he talked, in his mysterious jargon, about Corinne's "association with a type of love which was nonutilitarian, not productive of children...
Students in the course were asked to appraise Cunningham's articles, starting with that of April 24th, and to analyze them for contents; "Inaccuracies, deliberate and conscious, unfounded assumptions, circular arguments and non-sequiturs, and for emotional language intended to obscure the issue," and then for style; in "Jargon, bombast, 'fine writing' and wordiness...
Short swarthy, smiling Leon Svirsky, a Nieman Fellow, on leave of absence from Time Magazine where he edited the Science department, fondly thinks that the traditional Time Jargon is one the way out. "I don't make any effort to write in the so-called Time style," he says. "We just try to make the news clear to everybody...