Word: jargoning
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Vastly more important, Jobs has been instrumental in selling hundreds of thousands, possibly millions, of Americans on the new technology. He insisted that the Apple II be what the jargon calls "user friendly." He wanted it light and trim, well designed in muted colors, and today pushes his engineers hard to make machines that will not frighten away a skittish and skeptical clientele. The Jobs sales skills will be hard pressed in the months to come. In mid-January, Apple will introduce Lisa, a new model that the company has been working on full-time for four years and that...
While they were at it, the computer scientists began creating a jargon of their own, sometimes described pejoratively as computerese, to talk to each other. Like the high priests of any new religion, these keepers of the computer faith like to rename familiar things (How else could a TV screen become a monitor?). They like even more to give new things names that are as mystifying to an outsider as the secret password of an esoteric cult. Thus the computer's two forms of "memory" are known as RAM and ROM. The temporary memory, RAM, meaning "random-access memory...
...computerese also reaches out with robot arms to seize ordinary words and twist them to its own syntactical purposes. The most striking example is the forced conversion of nouns into verbs. The computer-literate person has learned to access, to format, to interface. Anyone who objects to such jargon is, to the computer literate, not merely uninformed but bletcherous...
...passed through Southeast Asia to find new homes, mostly in the U.S., Western Europe and Australia. But an additional 175,000 refugees still languish in camps in Thailand. Because so many of them lack the skills deemed essential for resettlement elsewhere, they have come to be known in official jargon as "residuals," or people with "no guarantee of movement onward." The worst of these refugee camps is NW 82, a tropical purgatory 16 miles north of Aranyaprathet, a town on the Thai-Cambodian border. United Nations officials are not allowed to have a permanent presence in the heavily guarded enclosure...
...American society and 2) when the original leadership gave way to a largely non-Jewish contingent, a different and more pernicious set of selfish motives drove SDS toward a hollow and violent revolutionary doctrine. Startling at first, these conclusions seem less remarkable after separating out the social science jargon and comparing the actual reasoning to existing theories...