Word: jari
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Dates: during 1970-1979
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Even for a man of Ludwig's wealth, the Jari project can be a drain. His executives believe that funding for the project is catch as catch can. When Ludwig has surplus funds from his many ventures, he pours them into Jari. When his cash flow is tight-a situation that even a billionaire occasionally encounters-everybody is told to start saving paper clips...
...turnover at the top in Jari has been higher than at lower levels. In the past dozen years, between 22 and 26 chief operating executives at the Jari project have been fired or shifted out (nobody seems to recall the exact number). Some moved on because they had fulfilled the phase of development that required their particular expertise. But many were shunted aside because they disagreed with Ludwig or failed to anticipate his wishes...
Despite his age and a painful back ailment from a shipboard accident in the 1920s, Ludwig is amazingly energetic and keeps close watch on Jari. He receives a constant flow of reports at his headquarters. More important, several times a year he flies to Belem on Brazil's northern coast, traveling economy class except when he can hitch a free ride on a friend's corporate jet. At Belem he waits for the Fairchild turboprop that makes the 90-min. flight daily between the port city and Jari. Disdaining VIP treatment, Ludwig crowds on board with newly recruited...
...Once at Jari, Ludwig ignores the successful projects to concentrate on problem areas. Like a conceptual architect who carries the blueprints in his mind, he supervises new undertakings down to the most minute detail. Yet he is becoming less dictatorial. The present project chief, John Trescot Jr., 54, an ace cost cutter who has been on the job for six months, claims that he can actually argue with him over decisions. Ludwig is beginning to accept a substantial dilution of his authority. He has created an eight-man committee that exercises an overall policymaking role. Also, Ludwig has willed Jari...
There is method in Ludwig's mellowness. The Jari project is approaching the crucial second stage of development. The present pulp mill is planned eventually to turn out 750 metric tons daily, making it moderately large by world standards. If the project is to be fully successful, Ludwig needs to install another plant, which might process pulp into newsprint. Luckily, large deposits of kaolin, a white mineral used in papermaking, have been found on the Jari property...