Word: jarringly
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...mystifying array of colors, grinds and shapes. To help buyers choose the perfect one, some stores, like Williams-Sonoma and Whole Foods, offer tasting bars that allow you to try out different varieties. If you still can't decide, the online gift company Red Envelope sells a 24-jar sampler of salts whose origins range from Italy to India...
...York City, but getting it done was another matter. In 1994, less than a year into his mayoralty, a depressed computer analyst set off a homemade bomb in a No. 4 subway train as it pulled into a busy station in lower Manhattan. The firebomb, built from a mayonnaise jar, a kitchen timer and batteries, hurt more than 40 people. Passengers spilled, screaming, out of the train, some rolling on the platform to try to put out the flames, others beating back the fire with their coats...
...Berlin's Max Planck Institute for Human Development, dubbed this effect the recognition heuristic and started detailing how it is used to manipulate consumer decision making. Gigerenzer's new book, Gut Feelings: The Intelligence of the Unconscious, describes a study in which people tasted peanut butter from three jars. Each jar contained the same peanut butter, but 75% of participants thought the contents tasted better in the jar that had a name-brand label on it. In another study, published this month by researchers at Stanford University, children given the same French fries and chicken nuggets in different packaging preferred...
...other restaurants are less picky. One upmarket restaurant manager told TIME that the growth of black market caviar threatened the trade itself: 'There is a huge black market in Russian caviar in particular," the manager said. "You get some people who come in and say 'I've got a jar of Beluga for a hundred pounds ($200)', but it's been pasteurized to preserve it. It will threaten the trade if they [are allowed to] keep fishing and fishing...
...looked at food changed radically. Rather than accounting for taste, I analyzed everything in terms of potential cost versus potential fullness. That jar of jelly? Like eating money—better stick to plain peanut butter. Go to the gym? Might make me hungrier afterwards. I even opted out of the house meal budget so as not to waste my small savings on luxuries like spices and meat. Frozen meals were for the well-heeled and well-fed. Finding a granola bar in my suitcase was an occasion for outright celebration...