Word: jauntier
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Dates: during 1970-1979
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...streamlined its West German operations and replaced the legendary-but increasingly unexciting -Beetle with the faster, jauntier Rabbit (TIME, Feb. 2). Those measures boosted profits in Europe, but left Volkswagen with an almost insuperable problem in the U.S.: repeatedly the West German mark has jumped in value against the dollar, making VWs more expensive for American buyers. In 1970 the cheapest model sold for $1,839 in the U.S.; today it goes...