Word: java
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Dates: during 1990-1999
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SCOTT MCNEALY Crying in his Java? Apple and MS do an electronic end run around Sun Microsystems...
...direst threat to Windows hegemony may be Java, the Web-minded programming language created at Sun Microsystems in the early '90s. Java's great strength is its "portability"; in a Java-centric future, developers could write programs not for one OS at a time but for the Java Virtual Machine, the software that could run numerous next-wave computers: PCs, smart cell phones, personal digital assistants, stripped-down network computers and so on. "What should Apple do next?" asks Sun CEO and Java evangelist Scott McNealy. "Put 100% energy behind Java. Innovate, compete and add value. That's so obvious...
McNealy will need all the allies he can get. Last week's deal, which commits Apple to developing a Java platform with Microsoft (Apple is also free to partner elsewhere), was an attack on the Sun/Netscape/Apple alliance that would use Java to fight Microsoft for control of the Web. Gates wants a proprietary Java platform optimized for Windows. This deal moves him closer to that goal while nudging his rivals further from their own. "Netscape could have shored up the Macintosh situation," says Dave Winer, an early Mac developer. "Same with Sun. They could have given Apple $150 million. They...
...leading producer of the high-powered computers that feed the Net, has long been looking for a way to spur demand in cyberspace for its network pro- gramming language, Java. In the Menlo Park, Calif.-based Diba, Sun found an affordable (estimated purchase price: $30 million to $50 million), scrappy partner with the know-how to direct the consumer push. Though Diba's enabling software for smart phones and televisions has received mixed reviews, it's building Internet-browsing TVs for Samsung in Korea. The Sun deal is "a way of playing catch-up," says Dataquest principal analyst Allen Weiner...
...with a smile, is "one of the simplest for marketing people to explain." And he's right, sort of. It's software that enables employees to file expense reports on a corporate intranet. (What's an intranet? Ask Trent Lott.) The sales brochure promises a "Thin Client" with "Rich Java GUI," which sounds like it's pushing a dietetic dessert...