Word: java
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Dates: during 1990-1999
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...soul of AOL's newly empowered machine may turn out to be Scott McNealy, the brilliant, voluble CEO of Sun Microsystems. McNealy has been flacking his "the network is the computer" vision for years, pitching his Web-focused Java language as the platform on which to build a new generation of cheap, single-purpose network appliances, from TV set-top boxes to cell phones, that could finally break Microsoft's stranglehold on the digital universe. His deal with AOL--which also puts Sun's 7,000-strong sales force to work selling Netscape's e-commerce software--marks the official...
...immediate target is Microsoft's Windows NT operating system (soon to be renamed Windows 2000), the centerpiece of both the next generation of industry-standard PCs and Microsoft's effort to do to Java and Sun's Solaris operating system what it did to Navigator with Explorer. In fact, McNealy's primary motive for supporting the Netscape buyout may be the prospect of saving the Netscape browser. One of Microsoft's big advantages is its ability to integrate its Windows and browser software, offering customers a soup-to-nuts package deal. With AOL on his side, McNealy can offer...
...early '90s, electronic mail and the Internet were big. Technologists forecast an Internet-centered view of computing called "mirror worlds." Technophiles enthused about the "information superhighway." The World Wide Web emerged in 1994, making browsers necessary, and Netscape was founded that same year. Sun Microsystems developed Java, the Internet programming language. Gates hung back. It wasn't until 1996 that Microsoft finally, according to Gates himself, "embraced the Internet wholeheartedly...
...scene was straight out of "Perry Mason," or at least a lesser "Matlock": Microsoft lawyer Tom Burt hectoring Sun VP (and Java creator) James Gosling and dissing the very same technology that Burt yesterday presented as a profound threat to the future of Redmond. Burt's refrain: Java is an inferior technology...
...dummy, Gosling did nothing of the sort. But he did acknowledge that the "write once, run anywhere" promise of Java is at best half-brewed. And that, Microsoft hopes, will underscore its main point: That Sun's Java never worked as promised, which meant Redmond had to write its own version. Of course, Microsoft's version is hardly cross-platform -- it runs only on Windows machines. "This is the classic Microsoft argument," says TIME technology editor Philip Elmer-DeWitt. "If their rivals are having problems it's because they can't cut it, not because of anything Microsoft did." What...