Word: javelin
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...just saw that secret new sports car American Motors built." With that, a sharply pointed pole sails out of nowhere, embedding itself in the speaker's chest. Sinking to the ground, he gasps: "It's called the Javelin...
First on display in the 1967 parade of new car showings was American Motors (TIME, Aug. 25) with its Javelin. Next came the Lincoln-Mercury Division of Ford and Chrysler. By last week, General Motors had shown most of its line. This week there will be unveilings by Chevrolet and by Ford-which plans to display 1968 models, strike...
Inventory Cushion. The Javelin is the first of the 1968-model cars scheduled for official unveiling between now and mid-September. The new year does not figure to be startling in its innovations. The Javelin's main rival as a conversation piece is likely to be Chevrolet's Corvette, which will feature a sleeker silhouette and a Ferrari-like snout. Mercury will introduce its new Montego, which will essentially be an elongated Comet. Dodge will add some curves to its slow-selling Charger. Such features as cover-up headlights will become even more familiar. And to comply with...
Tackling the Mustang. Along with its new-look Javelin, A.M.C. has sought a new look in advertising, signing on the currently hot Wells, Rich, Greene agency (other accounts: Benson & Hedges 100s and Braniff airlines), which plans to tackle the Mustang headon, with the pitch that the new car has features-contour bumpers, hand-welded roof, more leg room-that make it a swell value. A.M.C.'s brass expects the total specialty market to reach 1,000,000 car sales next year, counts on the Javelin to capture a 5% slice, or 50,000 cars. Added to American...
While the Javelin is supposed to help the whole line by luring customers into the showrooms this fall, A.M.C. plans to add an even jazzier car to the bait next winter. Called the AMX, it will be a two-seat, high-performance sports car that, says Luneburg, will compare "in every way" to the Corvette-except that A.M.C. plans to sell it at a markedly lower price...