Word: javelins
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Dates: during 1960-1969
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Other winners for the Crimson included Steve Schoonover in the pole vault, and Frank Champi in the javelin...
...strike, Ford production is still catching up, and sales are off 40% for the model-year thus far. General Motors is down 1% from last year in spite of such hot numbers as the Pontiac Tempest. Smaller American Motors is up 5.5% on the strength of its sporty Javelin but, while this is pleasing to American, it amounts to a mere drop in the industry bucket. Overall industry sales are down...
...sized Plymouth Furies and Dodge Po-laras. Watched intently at Chrysler were the increased sales of Plymouth's intermediate Belvedere, which was restyled with a racy hop-up in the rear fenders and a faster roof line. American Motors Corp. also had increased sales-mostly because its new Javelin specialty cars were hitting the mark. One Dallas dealer crowed that for the first time in memory, "the kids came en masse...
...holdout in announcing its 1968 increases, led off the week's price play. The company declared an average 3.8%, or $89, boost in its compact Americans (now $1,923 for the two-door model) and medium-sized Rebels ($2,420 for the four-door sedan). Tagging its new Javelin sporty car at $2,459, A.M.C. also boosted the luxury Ambassador line by some $120, to $2,671, including now-standard air conditioning. With that, the company loosed another breezy salvo in its new ad campaign: "Either we're charging too little or everyone else is charging too much...
Ford Division's advertising chief, John Morrissey, professes to welcome the Javelin campaign, insists that "I'll take all the Mustang exposure I can get." Nonetheless, other Ford executives have made no secret of their unhappiness with Wells, Rich, Greene, particularly over a statement by the agency's blonde president, Mary Wells, that the American Motors campaign was directed at people who "think that Detroit is fleecing the public...