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...deal with Champ Sports, where 67 of its retail outlets in the U.S. will start selling Li Ning products. Li Ning Co. is also testing the waters in Singapore with a new showroom and has collaborated with Dutch rapper Ali B for a line of clothing in Europe. Jay Li says Li Ning will not rush its growth internationally, but he's confident it will become a global player. "We have aspirations to be a global brand, and we will eventually get there," he says. Jay Li isn't the only one who thinks Li Ning is poised to break...
...highlighting apparel for popular sports in China like badminton, table tennis and kung fu - games you won't find front and center at nearby Niketown. Li Ning consciously decided not to shed its Chinese identity as it expands overseas, hoping instead to ride the growing influence of Chinese culture. Jay Li, the general manager of Li Ning USA, predicts that as Chinese soft power expands, China's tastes "will become part of the fabric of mainstream culture." Says Li: "When the tide starts to turn, we want to be one of the brands to bring a new, modern China...
...Just rebranding Chinese products won't be enough for Li Ning to compete globally. The company also needs to deliver products that will help its élite athletes excel, a process Jay Li says is "half science, half art." Li Ning runs a "Global Innovation Center" in the same building as its Portland retail store, where footwear designers and biomechanic engineers lured from the likes of Nike, Converse and Adidas mix with designers from Li Ning's Chinese staff. On the wall, the innovation center has two clocks - one set to Portland time and one set to Beijing time. "This...
...When Li Ning opened its Portland retail store to the public for an hour on Feb. 15 for its grand opening, sneaker heads lined up for five hours to be among the first to own a pair of BD Dooms, basketball shoes named after NBA point guard Baron Davis. Jay Li admits they lined up "not because of Li Ning but because we have a world-class basketball shoe." (It probably also helped that Baron Davis himself was in the store giving autographs.) Priced between $99.99 and $149.99, a pair of BD Dooms does not come cheap, but the kicks...
...Jay is able to wear an incredible number of hats when he’s on the board,” says former Undergraduate Council President Matthew L. Sundquist ’09, who was a member of the Committee to Review the Ad Board...