Word: jay
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...industry sales have plummeted, no genre has fallen harder than rap. According to the music trade publication Billboard, rap sales have dropped 44% since 2000 and declined from 13% of all music sales to 10%. Artists who were once the tent poles at rap labels are posting disappointing numbers. Jay-Z's return album, Kingdom Come, for instance, sold a gaudy 680,000 units in its first week, according to Billboard. But by the second week, its sales had declined some 80%. This year rap sales are down...
During the past decade, record labels have outsourced the business of kingmaking to other artists. Established stars Dr. Dre and Eminem brought 50 Cent to Interscope. Jay-Z founded his own label, cut a distribution deal and began developing his own roster. But most established artists do little development. That leaves the possibility that hip-hop is following the same path that soul and R&B traveled when they descended into disco, which died quickly...
Chris Lighty, CEO of Violator Entertainment, whose clients include 50 Cent and Busta Rhymes, is looking at ways that record companies can work with artists in one area where rappers have been innovative: endorsement and branding. Whether it's 50 Cent owning a stake in Vitamin Water or Jay-Z doing a commercial for HP, most of these deals have been brokered by the artists' own camp. But Lighty sees in hip-hop a chance for record labels to generate more sponsorship and endorsements. "Record companies are going to have to make even better records and participate in brand extension...
...Elvis-mongers are offering a colorized silver dollar, "the Elvis Presley 30th Anniversary Silver Eagle 2007," yours for only $39.95;, and an Elvis edition of Reese's Peanut Butter Cups with "a specially formulated peanut butter and banana crème flavor." Presley-philes in a higher income bracket - Jay Leno's - will want one of the 30 Harley-Davidson bikes built as replicas of Elvis' 1957 Black FLH model (Retail price: $58,812; each comes with a painting and sculpture of the King). Tonight some lucky souls will attend the sold-out 30th Anniversary Concert at the FedExForum...
...garnered in a wide range of media outlets ranging from national and international newspapers to late-night TV. Stories about the study ran in the New York Times, Wall Street Journal, Los Angeles Times, the Washington Post, and was remarked about on “The Tonight Show with Jay Leno...