Word: jayed
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Dates: during 1980-1989
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...Advertising Sales Manager: John E. Jay...
CONTRIBUTORS: Kurt Andersen, Jesse Birnbaum, Patricia Blake, Gerald Clarke, Jay Cocks, Richard M. Cohen, John Elson, Pico Iyer, Leon Jaroff, Stefan Kanfer, Michael Kinsley, Charles Krauthammer, Richard Schickel, Mimi Sheraton, John Skow, George M. Taber, Denise Worrell
Washington: Strobe Talbott, Stanley W. Cloud, David Aikman, Gisela Bolte, Ricardo Chavira, Michael Duffy, Glenn Garelik, Dan Goodgame, Ted Gup, Jerry Hannifin, Steven Holmes, Richard Hornik, Jay Peterzell, Michael Riley, Elaine Shannon, Alessandra Stanley, Dick Thompson, Nancy Traver New York: Bonnie Angelo, Joelle Attinger, Eugene Linden, Thomas McCarroll, Naushad S. Mehta, Marguerite Michaels, Priscilla Painton, Raji Samghabadi, Janice C. Simpson, Martha Smilgis Boston: Robert Ajemian, Sam Allis, Melissa Ludtke Chicago: Gavin Scott, Barbara Dolan, Elizabeth Taylor Detroit: B. Russell Leavitt Atlanta: Joseph J. Kane, Don Winbush Houston: Richard Woodbury Miami: James Carney Los Angeles: Jordan Bonfante, Jonathan Beaty, Scott Brown...
Explaining the marketing strategy behind new chains, Jay Chiat, San'wiches main backer and the superstar executive of the imagemaking advertising agency Chiat/Day, insists that "it's all a matter of the ADI." That is no palate- tingling condiment, but rather the area of dominant influence, or the geographical area that a TV station predominantly reaches (and thus the potential audience for each commercial). That is why, for example, Marriott since June has opened 14 branches of Allie's in San Diego (where San'wiches is also being tested). Only after such saturation will Chairman J.W. Marriott Jr. convert more...
CONTRIBUTORS: Kurt Andersen, Jesse Birnbaum, Patricia Blake, Gerald Clarke, Jay Cocks, Richard M. Cohen, John Elson, Pico Iyer, Leon Jaroff, Stefan Kanfer, Michael Kinsley, Charles Krauthammer, Richard Schickel, Mimi Sheraton, John Skow, George M. Taber, Denise Worrell