Word: jazzier
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Dates: during 1960-1969
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Detroit's move into the low-price field has come belatedly and grudgingly. Saddled with higher labor costs than their foreign competitors, U.S. automakers enjoy a far greater unit profit on bigger, jazzier cars than they could hope to on European-style ones. In order to make a go of it with low-priced cars, they must be certain that the volume is there. The upswing in import sales, which will account for a $2 billion chunk of business this year, has convinced them that...
...mustaches. At Ealing Corp., a learning-systems and optics company in Cambridge, Mass., President Paul D. Grindle thinks nothing of going to work wearing shimmering green slacks with a red silk shirt, welcomes similar flamboyance in his employees. "The mini-er the better," he says. "People seem snappier, jazzier and zippier when dressed in mod styles...
While the Javelin is supposed to help the whole line by luring customers into the showrooms this fall, A.M.C. plans to add an even jazzier car to the bait next winter. Called the AMX, it will be a two-seat, high-performance sports car that, says Luneburg, will compare "in every way" to the Corvette-except that A.M.C. plans to sell it at a markedly lower price...
MONDAY, MONDAY (RCA Victor). The Paul Horn Quintet has borrowed Monday, Monday from the Mamas and the Papas, Norwegian Wood from the Beatles and Satisfaction from the Rolling Stones, and given them all a high gloss. The decorations are pretty, but the songs sounded jazzier the way they were in the beginning. A comedown from Reedman Horn's eloquent performance on last year's Jazz Suite on the Mass Texts...
...even jazzier the next night, when Shah Mohammed Reza Pahlevi of Iran and his 23-year-old Empress Farah arrived at the White House for a magnificent dinner at the beginning of a state visit to the U.S. As their motorcade drove through the White House's main gates. 100 uniformed, white-gloved Marines snapped to attention, their bayonets gleaming in the rainy night. And when the royal Iranians stepped out on the North Portico to greet the President and First Lady, the society reporters murmured audibly. The Shah was resplendent in a swirling cloak and a looping crescent...